Miss Fruitfly's mission is to reacquaint people with traditional crafts, while offering unique, high-quality, well-designed products at a fair price.

Miss Fruitfly has worked in retail sales and management for Betsey Johnson, Oilily and Urban Outfitters. After years of being a retail soldier, she finally decided to chase her dreams of starting her own company. She saw a need in the DIY market: modern art in the form of a craft kits were scarce - specifically, paint-by-numbers and needle point.  The idea was to create a lifestyle company that would provide artwork and home accessories - but offer them as crafts. 
 
Mr. Fruitfly is a professional art director and illustrator with extensive experience in advertising, interactive media, and animation.  He has produced artwork for companies such as: MTV, Sony Pictures Television, Coca-Cola, Motorola, Delta Airlines, and the NBA.  He’s an avid gamer, musician, and allergic to nuts.

In 2005 the duo left Dixie and headed west to beautiful Pasadena, California, where all Miss Fruitfly products are designed and produced.